Our goal was to find a First Ever story that was quite special, something you’d never heard before. Therefore, the casting was extensive. Every minute, hour and the eventual weeks of that search was worth it. When Natsuko told us the one thing she wanted to do was to hug her parents we were riveted not only by her wish, but also by her depth and honesty.
As with the HP “Handwriting” spot, this story was about quiet emotion. Our mantra was about tapping into that global feeling so many of us experienced just out of college: moving to a big city on your own and feeling overwhelmed. Shooting in India was an amazing and crazy experience, and couldn’t have done it without the BBDO SF team.
This one took a village: driverless car that’s not really driverless, shooting throughout a rainy winter New York night and non-union casting of just the right teen son. Loved every second of it.
Living with purpose and meaning is fundamental to our happiness. Where does one find meaning? This question has led me to travel the world in search of people who find purpose and meaning in extraordinary circumstances and everyday life.
As with the Ford “Hug” spot, we were looking for a story with profound depth and heart. I will forever love that Vicky kept such a magical metaphor within her for so many years, and that we were able to make her wish come true.
The moment I spoke with Ogilvy UK I loved their concept. Then the challenge was finding a couple with a great back story. The first time I spoke with Louisa, I knew the casting was done. No one could make a story like this up.
Everything in this spot is 100% real.
One of the hardest interviews I’ve done. And so cathartic. Not for me, for these amazing families.
This story took some thought - clearly connecting the Fans and yet keeping them goofy and real. Couldn’t have done it without Keith Ross, CD extraordinaire.
This was just such a heartfelt concept, and based on one of the BBDO creative’s real story. Every part of developing this was about quiet emotion and staying close to the true story. From tracking down old 1980’s loops to recreating real kodak slides based on the actors’ childhood photos.
Humana's brand campaign, about our connection to one another.
A week in the life of Rex Grignon, DreamWorks' head animator. Made with some friends at BBDO,
we dug into his life and got to the core of what makes him tick.
A short film about a traveling salesman. Stu is one of the most eccentric
characters I've ever met.
The Bronzer ended up being a Vimeo Staff Pick and a hit on the festival circuit.
An award winning feature documentary about two Navy fighter pilots. This film took four years to make, many (many) days of living on a variety of Navy bases and carriers. It screened at The Smithsonian, festivals throughout the country, Discovery Channel and was Hulu’s #1 documentary. Oh, and yes,
we shot all of the aerial footage, no stock photography or CG.